Marketing Test Planner

Three things to test.
One change at a time.

Turn “I think this would work” into a test you can learn from. Choose an asset, pick one element, and give your next change a clear job.

Your testing notebook

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Planned

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Running

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Learnings

A useful learning counts, even when the challenger does not win.

Plan and log here. Run the test in your ad, page, or email platform. Saved plans stay in this browser; download a copy to keep or share them.

01. Choose the material.

02. Pick the next element.

Three starting points for this format. Keep the other elements steady while you test one.

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03. Make the test concrete.

Use a randomised split in your testing platform. Keep the audience, timing, delivery conditions, and measurement comparable. For dynamic ad formats, use an experiment that can isolate the element you change.

Set exposure and duration with your experiment platform before launch. There is no universal number that makes every test reliable. Keep the sample definition and conversion window the same for both versions.

Your testing notebook.

Your first useful test starts above. Save a plan, run it in your platform, then come back to record what you learned.

The three elements are a repeatable queue, not a requirement to change all three. A sensible next move can be another test, keeping the current version, or gathering better evidence.

Read the idea behind the tool →