Free Mind Minutes tool
The Brief
A complete Mind Minutes brief for anyone joining your project, so they understand the buyer journey before they start creating.
Your first useful result
You leave with something you can use.
The buyer, offer, and belief you need the next asset to build
The channel, funnel, and content role documented before execution starts
A specific deliverable briefed with tone, constraints, and the minute it should earn
How to use it
Make one useful decision.
No black box
Bring one real situation
Use your own program, audience, campaign, or offer.
Review the evidence
Separate what is measured from what is still a question.
Choose what to test next
Leave with a next step you can explain and improve.
Why this tool exists
Most creative work fails because the person making it was never told which belief the asset needs to build. The Brief turns strategy into an execution document: buyer, problem, offer, stage, channel, constraint, and the next useful minute.
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