About Mind Minutes
Program managers, marketing, and admissions each see a different part of the student decision. Mind Minutes gives them a shared way to agree who a program fits, build useful understanding, and learn from each intake.
Manno Notermans
Founder · Think Orion · Marketing educator
I have spent years helping education businesses grow. The pattern I kept seeing was the same: great programs that could not fill seats because the buying journey was never mapped or optimised.
Mind Minutes was built out of that frustration. Not another course about marketing tactics. A shared go-to-market method built around program facts, student situations, useful content, and admissions feedback.
Hard Mind Minutes describe direct engagement with the brand. Soft Mind Minutes describe the thinking between touchpoints, with the brand on the horizon. Neither a duration nor a content total guarantees enrollment. We review engagement and reported thinking alongside suitability and progression.
The method connects five working documents: a program truth sheet, student situation map, campaign brief, shared internal vault, and test and learning record. Each team contributes evidence to the next decision.
Think Orion, the company behind Mind Minutes, has worked with education entrepreneurs across coaching, online courses, academies, and certification programs. We have seen what works and what does not, and we built this platform to make the right way the easy way.
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