The core Mind Minutes tools. Build the belief flow, estimate the minutes your ask requires, match content to capability, brief the next asset, check whether a quiz funnel belongs in the journey, and plan what to test next.
Decide whether the media budget should focus or split, assess retargeting, and scope a creative post-production brief from the assets you have.
Choose an ad, page, lead magnet, or follow-up. Plan one useful change from three format-specific test ideas, then record what you learn.
Review one campaign, connect its numbers to the journey, and choose one evidence-linked change to test next.
Build a working brief that explains the buyer, the belief to build, the minutes already earned, and the creative job to do next.
Review your offer, decision context, recognition, proof, demand, existing content, and delivery. Estimate the required minutes, earned minutes, and gap before the ask.
Map the one sentence your buyer has to believe, then build the ten beliefs to investigate against their situation and evidence.
Choose what you like creating, what drains you, where buyers pay attention, and your weekly bandwidth. Get a realistic Mind Minutes content rhythm.
A deeper diagnostic that shows whether a quiz funnel would improve lead quality, or whether the real gap is belief, offer, or sequencing.
Read practical articles to understand the method, improve your learner journey, and choose what to work on next. Free access with no account needed.
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