Free Mind Minutes tool
Creative Allocation Planner
A budget-first agency brief with funnel focus, retargeting checks, deliverables, dependencies, and estimated effort.
Your first useful result
You leave with something you can use.
A focus-or-split check against your chosen learning goals
A retargeting decision and scoped concepts, test variations, and adaptations
Required effort calculated from the deliverables, with a downloadable agency brief
How to use it
Make one useful decision.
No black box
Bring one real situation
Use your own program, audience, campaign, or offer.
Review the evidence
Separate what is measured from what is still a question.
Choose what to test next
Leave with a next step you can explain and improve.
Why this tool exists
More creative is only useful when you can fund, produce, and learn from it. Plan across the whole account, preserve what is working, and connect the next concept to a real question in the learner journey. Inputs are editable planning assumptions, not benchmarks or promised results.