Why "everyone" is your most expensive audience
Speaking to everyone is the fastest way to land with no one. Get uncomfortably specific instead.
Manno NotermansFounder at Think Orion · 2 min readManno NotermansFounder at Think Orion · 2 min read
The fear of leaving someone out pushes educators to speak to everyone. It feels safe. It is actually the most expensive choice you can make.
The educators who win get uncomfortably specific. They can name the exact thought their student is having at 11pm, long before that person searches for a solution.
Specificity is not exclusion. It is the only way to earn desire.
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Written by Manno Notermans
I write about earning desire and banking the minutes that lead to an obvious yes. The freshest thinking lands on LinkedIn first.