The 11pm worry: writing a student profile that converts
A profile is not a demographic. It is one person, at one moment, feeling one specific thing.
Manno NotermansFounder at Think Orion · 2 min readManno NotermansFounder at Think Orion · 2 min read
Most student profiles read like an ad platform's targeting form: age, job title, income, location. Useless for earning desire.
Instead, write the one sentence your best-fit student would say at 11pm when they cannot sleep. The exact worry or want, in their own words.
That sentence becomes the spine of everything you make next.
3-minute diagnosis
How many mind minutes does your program need?
Find out how far your audience needs to travel before they enroll. And where to focus first.
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Written by Manno Notermans
I write about earning desire and banking the minutes that lead to an obvious yes. The freshest thinking lands on LinkedIn first.